DISEÑO
Design that makes your brand unforgettable
Strategic art direction for visionary brands. I develop visual identities that not only attract attention but also generate impact.
20+ years of experience • 30+ Branding projects • High-level expertise
STRATEGY
Why strategic design?
Good design isn’t a matter of luck.
It’s the result of strategy, experience, and attitude.
The difference
I’m not an agency with constantly changing contacts. As a Art Director, I work directly with you, bringing over 20 years of experience, from briefing to launch. This means faster decisions, greater understanding, and better results.
01
Their brand is being overlooked.
Unique visual identity that stands out in the market
02
Design without strategy
Concepts based on their business objectives
03
Inconsistent appearance
Well-designed systems for every point of contact
Selected projects
Works that have an impact
Every project begins with a strategic question: What problem are we really solving?
01
CAMPO PHOENIX
Visual identity and communication materials at a glance.
+70% more qualified customer inquiries
02
Bio Lanzarote Restaurant
VISUAL IDENTITY: Creation of a premium website for a specialized organic brand focused on retail expansion.
Successful launch
03
HD Resort Lanzarote
ART DIRECTION / CORPORATE IDENTITY: Brand identity for a family-run hotel that needed to build trust with B2C customers.
Successful implementation of all CI elements
04
Christiane Reppe /Paralympic GOLD Champion
ART DIRECTION: Image booklet by Christiane Reppe / Paralympic Champion
Successful production
Services
Design with impact, not just impact on design
Each service is geared towards a specific business problem. Not decorative design, but strategic solutions.
01
Art Direction
For brands that need visual leadership
Does your team have many ideas, but not a clear visual direction? Do the campaigns seem inconsistent?
I develop the creative vision and unify all visual elements into a powerful and coherent overall image.
Includes:
- Creative direction
- Campaign development
- Shooting direction
- Team coordination
02
Brand Identity
For companies in the creation or transformation phase
Does your brand no longer reflect who you are today? Are you getting lost in the competition?
A strategically grounded identity that makes your positioning visible and effectively connects with your target audience.
Includes:
- Strategy and positioning
- Logo and distinctive elements
- Design system
- Brand guide
03
Graphic design
Para marcas con una estrategia clara
Is the strategy defined, but the execution falls short? Are the touchpoints inconsistent?
High-quality designs that consistently convey your brand, from print to digital.
Includes:
- Print and publishing
- Digital media
- Packaging
- Activos de marketing
TRUST OF
The collaboration was always on equal footing. Always creative, special, and sometimes innovative. What I value most about it is that she thinks with me and doesn’t just execute.
“Our new branding has completely transformed the quality of our applications. Investment has multiplied several times over.”
20+
Years of experience
80+
Projects
95%
Recommendation
About me
Design is my tool. Strategy is my approach.
For over 20 years, I’ve been creating brands that leave a lasting impression. As an art director, I combine strategic thinking with design excellence.
My career path: from my training, through years at leading creative agencies in Germany and Russia, to achieving professional independence. Today I work with brands that understand design as a strategic tool, not just as decoration.
This is how I work
Location: Lanzarote
Working method: Remote and on-site when possible
Languages: German, Spanish, English, Russian
The strategy prioritizes aesthetics.
A beautiful design without a strategy is just decoration. I always start with the “why”.
Partnership in place of service
I work with you, not for you. This requires transparency and produces better results.
Experiencia de alto nivel
More than 20 years of experience means: faster decisions, fewer correction cycles, better results.
Quality over quantity
I deliberately accept few projects so that I can give each one my full attention.
Request a project
Let’s talk about your project.
A good project starts with a good conversation. Tell me your vision.
What you can expect:
- Response within 24 hours
- Free initial consultation (30 min.)
- Clear statement on feasibility and budget
- No hidden costs
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