DISEÑO
Design that makes your brand unforgettable
Strategic art direction for visionary brands. I develop visual identities that not only attract attention but also generate impact.
20+ Years of Experience • 30+ Branding Projects • High-level experience
STRATEGY
Why strategic design?
Good design isn’t a matter of luck.
It’s the result of strategy, experience, and attitude.
The difference
I’m not an agency with constantly changing contacts. As a Senior Art Director, I work directly with you, bringing over 20 years of experience, from briefing to launch. This means faster decisions, greater understanding, and better results.
01
Their brand is being overlooked.
Unique visual identity that stands out in the market
02
Design without strategy
Concepts based on their business objectives
03
Inconsistent appearance
Well-designed systems for every point of contact
Selected projects
Works that have an impact
Every project begins with a strategic question: What problem are we really solving?
Campo Phoenix
Brand Identity
Creating a brand identity:
From discreet to distinctive.
+45% more qualified customer inquiries
Biorestaurant Lanzarote.
Visual Identity
Creation of a premium website for a specialized organic brand focused on retail expansion.
Successful launch
HD Hotel Resort Lanzarote
Art Direction / Corporate Identity
Brand identity for a family-run hotel that needed to build trust with B2C customers.
Successful implementation of all CI elements
Christiane Reppe / Paralympicsiegerin
Art direction
Christiane Reppe photo booklet / Paralympic Champion
Successful production
Services
Design with impact, not just impact on design
Each service is tailored to a specific business problem.
It’s not about decorative design, but about strategic solutions.
01
Art direction
For brands that need visual guidance
Does your team have many ideas, but not a clear visual direction? Do your campaigns look disorganized?
I develop the creative vision and unify all visual elements into a powerful overall image.
includes
Creative direction
Campaign development
Firing direction
Team coordination
02
Brand identity
For companies in the process of
formation or restructuring
Does your brand no longer reflect who you are today? Are you getting lost among the competition?
A strategically strong identity that makes its positioning visible and resonates with its target audience.
includes
Strategy and positioning
Logo and registered trademark
Design system
Brand guidelines
03
Graphic design
Para marcas con una estrategia clara
¿The e-strategy is on the way, but the implementation does not take place in the right way? ¿Los points of contact are inconsistent?
High-quality designs that consistently convey your brand, from print to digital.
includes
Printing and publishing
Digital media
Packing
Marketing materials
Trust of
The collaboration was always on equal footing. Always creative, special, and sometimes innovative. What I value most about it is that she thinks with me and doesn’t just execute.
“Our new branding has completely transformed the quality of our applications. Investment has multiplied several times over.”
20+
Years of experience
80+
Projects
95%
Recommendation
About me
Design is my tool. Strategy is my approach.
For over 20 years, I’ve been creating brands that leave a lasting impression. As an art director, I combine strategic thinking with design excellence.
My career path: from my training, through years at leading creative agencies in Germany and Russia, to achieving professional independence. Today I work with brands that understand design as a strategic tool, not just as decoration.
This is how I work
Location: Lanzarote
Working method: Remote and on-site when possible
Languages: German, Spanish, English, Russian
The strategy prioritizes aesthetics.
A beautiful design without a strategy is just decoration. I always start with the “why”.
Partnership in place of service
I work with you, not for you. This requires transparency and produces better results.
Experiencia de alto nivel
More than 20 years of experience means: faster decisions, fewer correction cycles, better results.
Quality over quantity
I deliberately accept few projects so that I can give each one my full attention.
Request a project
Let’s talk about your project.
A good project starts with a good conversation. Tell me your vision.
What you can expect:
- Response within 24 hours
- Free initial consultation (30 min.)
- Clear statement on feasibility and budget
- No hidden costs
.
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