About me
Design is my tool. Strategy is my approach.
For over 20 years, I’ve been creating brands that leave a lasting impression. As an art director, I combine strategic thinking with design excellence.
This is how I work
Location: Lanzarote
Working method: Remote & on-site when possible
Languages: German, Spanish, English, Russian
Strategy over aesthetics
Beautiful design without strategy is just decoration. I always start with the why.
Partnership instead of service
I work with you, not for you. This requires openness – and delivers better results.
Senior-level expertise
20+ years of experience means: faster decisions, fewer correction loops, better results.
Qualität vor Quantität
I deliberately accept few projects in order to give each one my full attention.
Art Direction & Strategic Graphic Design on Lanzarote
Performance is work divided by time.
I am a freelance art director and strategic graphic designer.
As DenkMediadesign, I develop creative, future-oriented brand identities with conviction, clarity, and a systematic approach.
I am a freelance art director and strategic graphic designer based in Lanzarote. As DenkMediadesign, I develop well-thought-out, future-oriented brand identities for companies that value clarity, professionalism, and visual quality.
My focus is on combining strategy, design and technical implementation – from the initial idea to the final production.
Brand Development & Corporate Design
I design and implement individual brand identities and corporate design systems that create recognition and function in the long term.
Services in the field of strategic graphic design:
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Brand development and positioning
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Logo development and corporate design
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Business equipment (business cards, letterhead, signage, merchandise)
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Editorial Design (brochures, catalogues, magazines)
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Packaging and on-package design
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Campaign concepts for print and digital
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Artwork preparation, prepress and production management
I realize design projects as new developments, redesigns or based on existing CI specifications – in a structured, precise and reliable manner.
Web design & digital brand presence
I develop user-friendly, clearly structured, and individually designed web design concepts. Brand management, visual consistency, and functional user guidance are central to my work.
The goal is a digital presence that professionally represents your brand and strengthens it sustainably.
Product staging with AI & professional image editing
Another focus is on the visual staging of products for online shops, internet portals and digital campaigns.
I combine modern AI-powered image generation with professional high-end retouching in Photoshop. This results in brand-appropriate visual worlds that are technically precise and visually compelling.
Services in the field of digital image production:
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AI-based product visualization
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Composing and image manipulation
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Professional Photoshop retouching
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Entwicklung konsistenter Bildwelten für Marken
Performance Campaigns & Digital Advertising
I conceptualize and design visual assets for digital advertising campaigns, tailored to the target audience, platform, and marketing objective.
This includes:
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Animated advertising materials for Google Ads
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Display and banner animations
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Campaign visuals for Facebook and Instagram
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Social media visuals with a strategic focus
The design always follows a clear definition of goals: visibility, brand strengthening, and conversion.
working method
I work strategically, in a structured and forward-looking manner. Through conceptual thinking and technical planning, I identify potential challenges early on and guide projects efficiently and reliably through to final implementation.
Professional. Reliable. Transparently calculated.
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Organization is everything.
Strategy is the beginning.
Design is the visible result.
I look forward to new projects, exciting brands, bold ideas and long-term collaborations.
Whether it’s a short-term assignment, a comprehensive brand project, or a strategic sparring partner for your visual positioning – let’s talk.
Interested in collaborating?
Request a project
Let’s talk about your project.
A good project begins with a good conversation. Tell me about your vision.
What you can expect:
- Response within 24 hours
- Free initial consultation (30 min.)
- Clear statement on feasibility & budget
- No hidden costs
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